Polène Flagship Store - London, UK

Realization: The new Polène flagship store, located on Regent Street, features a refined rust-effect Oxydecor coating on the staircase walls and furnishings, creating a unique and sophisticated atmosphere. The Oxydecor Rust finish was chosen for its durability and industrial aesthetic, perfectly complementing the store’s contemporary “soft brutalism” design. The use of the Corten effect and concrete finishes harmonizes beautifully with the organic lines of the brand’s products, a symbol of Polène’s craftsmanship and quality.

Surface Area: 400 m²

Color: Rust Effect Oxydecor Rust

Location and Year: London, Regent Street, 2024

Project: Minwoo Ian Yang, Taesik Hwang, Hyevin Park - WGNB

Reference Architect: Geoff Crowther Architects Ltd.

Construction: Lamberti Construction

Photos: © Polène Paris